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How to Use Text Messaging to Your Advantage as a Recruiter

How to Use Text Messaging to Your Advantage as a Recruiter

When you are strategizing on how to effectively recruit engineers the top talent in your industry, it’s time to take a look at how text messaging can help you. Texting is a fast and efficient form of communication that is now preferred over emails and phone calls by the majority of individuals working today. If you are missing out on the best candidates because your recruitment process is slow and ineffective, text messaging is going to help you gain an advantage once again. Here’s how:

Get Faster at Recruiting with Text Messaging
Speed matters when you are a recruiter. How quickly you connect with the best talent out there and how efficiently you can begin to build a relationship with this talent is important. Everyone is using their cell phones to communicate through texting, and when you use texting to recruit you are simplifying the recruitment process. While emails and phone calls can also be effective ways to reach out to potential job candidates, text messages are opened more often and read quickly.

Keep Your Text Messages Relevant
Once you implement text messaging into your recruitment strategy, you don’t want to annoy those that have signed up to receive text messages from you. In order to keep your subscriber list intact, stay away from sending out too many messages that don’t offer your recipients any value. Pay attention to who is signing up to receive text messages and create targeted lists to ensure messages you send are relevant. While a mass text blast can work for your entire audience, it is likely that your message could be sent to a specific set of subscribers instead.

Make Sure Your Website Is Easy to Use on Mobile Devices
If you are going to send out links to your subscribers that send them to your website, you have to make sure that your website is optimized for mobile device use. If a recruit follows the link you send through a text, and the page won’t load, you are going to lose out on that potential recruit. Make your website simple to use on mobile devices when you are using text messaging to gain traffic. Keep images to a minimum and continually check your site to see how fast it will load on mobile devices.

Keep the Application Process Simple
When your goal is to get possible recruits entered into your system, keep the application process simple. While you may need additional information to have a complete application, keeping it easy in the beginning will give you a larger pool of applicants to choose from. You can use text messaging to request more information from an applicant you are interested in once they have completed the initial application for your company. If the application process is too cumbersome, many applicants will shy away from the process and never finish their application.

Once you begin using text messaging to reach out to potential candidates, you will see your recruitment process go faster. You’ll be able to send out industry news, share updates on new jobs available, and request additional information quickly all through text messaging. When you want to increase the communication between you and potential employees, it’s time to implement texting as another form of communication.

To learn more about how text messaging can give you an advantage as a recruiter, click here!


Author Biography:
Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution
including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced
automation, enterprise, and cross-channel features for both mass texting and landline texting use
cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of
experience in the software, internet, and mobile communications industries.

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